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Software Talks is all about B2B software and SaaS business growth. This channel is presented by Monterro, the hands-on growth investor that turn Nordic software companies into global players. Most episodes are in Swedish.
Episodes
Sep 17, 2024
Sep 17, 2024
47 min
A positioning goes right to the heart of your business. It covers what you sell, how you sell it, who you sell it to, and who you compete with. And if you get it wrong, it’ll wreak havoc on your pipeline, your brand, and well… your entire business.
Listen to positioning expert April Dunford and software growth investor Monterro's Leif Bohlin on their tips and trix when it comes to positioning, and what pitfalls to avoid. The session is moderated by Beata Wickbom.
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